Tourism gold
Written by ACM   
Saturday, 06 September 2014
''Prince George: Australian Tourism's $30 billion baby,'' headlined the Courier Mail. As ACM has long pointed out, Royal Tours or as the Canadian say, homecomings are rivers of gold. TV News reports, and newspaper and magazine photos of Royals against typical Australian scenes is tourist advertising you just can't buy.

The Royals are tourism gold.
Image
Tourism Australia managing director John O’Sullivan told News National Travel writer Robyn Ironside that the visit was “already delivering significant tourism benefits”.

“Some of our country’s most famous tourism attractions provided perfect backdrops for images beamed around the world — the Three Sisters in the Blue Mountains, Sydney Harbour and the Opera House, Taronga Zoo, the nippers’ demo on Manly beach and of course the spectacular footage at one of our country’s greatest icons, Uluru,” Mr O’Sullivan said.

“These images are tourism gold — the kind of international exposure that is difficult to put a price on and which are already inspiring many onlookers around the world to follow in their footsteps by booking a holiday of their own down under.”